Author: Invest from the Ground Up

Imagine Trees First Friday Event – October 4th 5-9pm

Join your neighbors on October 4th, from 5-9pm for a fun and festive First Friday event dedicated to trees. Our Imagine Trees will take place on Eye Street between 18th and 21st Streets in Downtown Bakersfield. The evening will include: Beautiful tree-themed art by local artisans Treats and beverages by local merchants Galleries, interactive art, pop-up venues, street vendors, and entertainment The opportunity to meet certified arborists & get your tree questions answered Free admission …and more! View the general public event flyer here. View the flyer for artists here. It’s going to be a treemendous time, so come help us Imagine Trees! We hope to see you in person and online showing your support for the trees, parks and green spaces that will help Bakersfield...

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Trees Reduce Energy Costs

Did you know that just three trees properly placed around a house can save up to 30% of energy use? Staying cool can be a matter of life or death Summer’s here and that means picnics, pools and peaches but it also means HOT days.  Last week, my neighbor commented to me how grateful he was that they planted trees to shade the house.  Tom said, “the shade from our trees is physically and financially a life saver. And the savings from less air conditioning use is much appreciated.” In fact, heat is the number one weather-related killer in the United States, resulting in hundreds of fatalities each year claiming more lives each year than floods, lightning, tornadoes and hurricanes combined. Last summer was the third hottest summer on record in the past 60 years and the forecast is for increasingly warmer, hotter and dryer summers.  One recent report predicts 150,000 additional heat-related deaths will occur in U.S. cities by 2100. Trees reduce cooling costs Since staying cool can literally be a matter of life or death, it makes sense that air conditioning use and and its associated costs will increase. The good news is that a cost-effective and easy way to reduce air conditioning costs is right in your back yard:  Trees can reduce cooling costs by 15-35%. When air conditioning is not an option, shade trees make...

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Invest From the Ground Up launches in Bakersfield!

There’s no denying we’re in the heat of summer.  With temperatures rising over 100 degrees, Bakersfield is literally baking in the summer sun! There’s no better time of the year to give thanks to trees for the cooling effect they have on our homes and streets.  While many people know about the summer shade that trees provide us, few people know that trees are actually working hard all year round to reduce our energy costs, clean our air, increase business sales, and beautify our communities. That’s why this week we’re launching our Invest From the Ground Up–Bakersfield campaign. Over the next several months, along with our amazing local partners—The Bakersfield Downtown Business Association, The Arts Council of Kern, The Tree Foundation of Kern, The Bakersfield Association of Realtors, The City of Bakersfield, Davey Trees, The New Development Association, The Mission at Kern County, The Kern River Parkway, and  San Joaquin Valley Urban Forest Council —we’ll be working on spreading awareness about the value of trees to both local business and residents. Through local outreach and events, we’ll be sharing tree care tips and facts you might not know, such as: Businesses do better on tree-lined streets. Trees can actually improve businesses’ bottom lines by drawing in more customers who will pay more, stay longer and leave happier. More trees = more jobs! California trees support more than 60,000 jobs...

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Being Water Wise in Santee

Learning how to save money, stay cool, improve property value and a fun day in the sun; that’s what our Invest From the Ground Up campaign brought to Santee, California. In April and May of this year, Invest From the Ground Up joined with local partners (the City of Santee, Santee Lakes, San Diego Gas & Electric, Urban Corps of San Diego County and the San Diego Regional Urban Forests Council, San Diego County Water Authority, and West Coast Arborists) to share with Santee residents why it makes sense to invest from the ground up in your community’s trees....

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